The Broadway's New Brand Revealed on 90th Anniversary

To celebrate the Broadway's 90th in style and launch our project into the future, we were delighted to reveal our new branding, with our camel taking its rightful place at the forefront of our image!

The brand has been developed in-house by professional graphic designers and executive advisors to the project, Katie and Liam Young, with our refreshed sonic brand composed by our very own Calum Upton. Our branding team's work has been directly influenced and inspired by the Broadway's rich history, and the countless consultations held with you, the community, on your vision for the Broadway and the importance of preserving our cinema's unique atmosphere, character, and potential for the future whilst creating an unparalleled cinema-going experience.

Our camels have stood watch over the Broadway for 32,850 days. Every moment, every memory, every milestone has been witnessed.

They will now continue to do so for generations to come.